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Thursday, Oct 17, 2024

HT Exclusive: Hello Kitty's ‘no magic formula’ loveability befriends India; Sanrio execs spill why Péro was the gateway

Ahead of the Hello Péro showcase at Delhi's Lakme Fashion Week, Sanrio senior execs Silvia Figini and Kiyoshi Saito sat for an exclusive interview with HT.com.
(Left):  Ms Silvia Figini, COO Sanrio – EMEA, India and Oceania, Mr Men - Worldwide; (Right): Hello Kitty wearing Aneeth Arorar's Pero collection at the Lakme Fashion Week in Delhi, India, on October 9, 2024.
(Left): Ms Silvia Figini, COO Sanrio – EMEA, India and Oceania, Mr Men - Worldwide; (Right): Hello Kitty wearing Aneeth Arorar's Pero collection at the Lakme Fashion Week in Delhi, India, on October 9, 2024.

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