HT Exclusive: Hello Kitty's ‘no magic formula’ loveability befriends India; Sanrio execs spill why Péro was the gateway
Oct 17, 2024 3:00 PM IST
Ahead of the Hello Péro showcase at Delhi's Lakme Fashion Week, Sanrio senior execs Silvia Figini and Kiyoshi Saito sat for an exclusive interview with HT.com.
(Left): Ms Silvia Figini, COO Sanrio – EMEA, India and Oceania, Mr Men - Worldwide; (Right): Hello Kitty wearing Aneeth Arorar's Pero collection at the Lakme Fashion Week in Delhi, India, on October 9, 2024.
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